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PMS’ evolution… Touristology’s point of view! Part 3
In previous posts, we talked about two of the most important drivers changing the PMS’ scenario. If you remember, here we analyzed the evolution from PMS to CVMS. Then here, we analyzed the pros and...
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Revenue Management for restaurants…Touristology’s point of view! Part 2
The other day I shared this tweet:In the video attached to the tweet, they talk about resy a new app for restaurants reservations that charge a premium (to split with the restaurant) to get a table...
View ArticleSelling rooms is what I do, a copyologist was saying proudly …
Sometimes, I have the opportunity to attend meetings, supposedly related to tourism. I say supposedly, because I was fed up of listening to speeches from Mr/Ms. I-know-from-first-hand and I...
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How to achieve the tipping point with mental states
As you know one of the bedrocks of Touristology is 1,2,3 Theory number 3 (also called Chain of Value) is the link between the demand (number 1) and the tourist services from the tourist destination...
View ArticleClassical /silly mistakes in Marketing Research
I was lucky enough to begin my doctoral thesis in 1996. Lucky, because when my colleagues made their proposals they always added a word… INTERNET. So, I felt that it was compulsory to learn about it....
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Are we controlling our chains of value?
A usual question that I, frequently, ask to the future of Touristology is… Do you think that it is worth investing in this enterprise OR to work on it in exchange for stock options? They reply focusing...
View ArticleForget about the Chain of value…. I was wrong!
Just joking Touristologists! I still strongly believe that the control of the chain of value is the key in order to create and manage a successful business (in Tourism OR in any other sector!!!). The...
View ArticleManage your attention! It is your most valuable treasure!!!
Do you want to have a wonderful life? Do you want to fulfill your dreams? Do you want to be a successful entrepreneur?... Maybe the best advice that I can give to you is: Don’t think about silly,...
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Copyologist from the beginning… to the end?
The other day, I was helping my son with some homework. I was trying to develop a framework for him. (You know how much I love frameworks , don’t you? I created a table with the basic ideas that he had...
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From generic to specialized. Why is it the other way around in Tourism?
In most sectors there is a rule that almost work… First generic then specialized. For instance, in television channels… the other day, I saw the announcement of tapp that their founders define as a...
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Tearing Touristology’s wall down!
After finishing the first term, I have some extra time to focus on my second love. Obviously, I am talking about Web-Engineering, Touristologists!!! I have the opportunity to provide advice to a big...
View ArticlePassion and Teamwork always win!!!
Two of the most usual complaints in my classes, seminars, in-company training or start-up meetings in order to define (or redefine!) their (OUR???) business model …. areA) But Jordi, one segment of...
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Can you apply Touristology to cruises?
Of course, Touristologists!!! At the end of the day, a cruise is a kind of Hotel/Resort with similar behavior to a transport company. We have to remember that the average length of stay in a cruise is...
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It is great to be a Touristology builder!
The previous week I shared this message on twitter. The name of the Twitter account? Turistoleg!!! What else? 23 years ago I began my career as a Touristologist builder! Today…Different faces, similar...
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Are Revenue Managers a kind of surfer?
I like metaphors and oxymorons, Touristologists! I can’t help it! They allow me to represent complex systems in an easier way and, as you know, I strongly believe that Tourism is a complex system.So, I...
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Seriously? This is all you get?
The other day, we talked about a metaphor related to Revenue Managers and Surfers. If you remember we used a figure similar to this:Today I want to go deeper into the “Booking Pace” concept.As you...
View ArticleCustomization is the name of the game!
In the year 2000 I presented my doctoral thesis about how to apply complex systems in the Tourism sector (it was all about adding value through customized 3 C’s: Content, Commerce and Community). Even...
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The last post?
Maybe this is the last post, at least for a while!!! But remember my nickname is Skynet so… I will be back!!!This blog has never been about me, when I began this blog five years ago, I felt that...
View ArticleCan you improve it, Touristologists?!?!
Sharing Economy, Webscraping, multi-screen world solution… Can you improve it, Touristologists?!?!
View ArticleStand up Touristologists!
The other day I saw this video. They want to convey the idea that to become a Touristologist is a bad choice… You know that I have retired for blogging for a while BUT… Enough is enough!Stand up...
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