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Mentoring is a lifelong experience!
The other day, I was talking with a Yield/ Revenue Manager (one of the best in this field). You know, I was a mentor to them, nowadays… They mentor me back!!! I Love Touristology!!!I really enjoy...
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Everything is possible in first days!
Yesterday, I had my first session with future Touristologists with the Yield/Revenue Manager’s hat on!I love first sessions in classes, seminar, in-company training or start-up meetings!!! Everything...
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Do you think that you already know about segmentation?
If you think that you already know about segmentation I have several questions for you…Are you able to …1) …keep the loyalty of your customers even when appear a strong competitor (you can call it a...
View ArticleTalk less and code more!
I’m reading, again, the wonderful book “E=mc2: A Biography of the World's Most Famous Equation” by David Bodanis BUT, this time, I’m reading it together with my son. It is a wonderful experience both...
View ArticleReligious Tourism: The success' path!
In the last days have appeared some articles… talking about Religious Tourism. There, I highlight two very important ideas in order that your Tourism destination/enterprise become successful in this...
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Blockchain and Cooperativism.
Next Monday I will begin a new course in Touristology! You know how much I love first day!!! Everything is possible in first days! I always begin with this image by Escher (I love Escher, but you...
View ArticleDifferent enterprises... same negative consequences!!!
From time to time, the future of Touristology, the wannabe future disruptors entrepreneurs or intrapreneurs… proudly say to me. “ Jordi, I have the new, new thing!I always reply with this sentence… Are...
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Tourism Transforming Tourists. Touristology’s vision!
The other day, I shared with you a tweet about the Transformational Economy. I highlighted in the tweet that this transformational economy could be even more important in Tourism!Could we relate this...
View ArticleLand, Factory… PLATFORM!!!
Marriot CEO has a clear idea about it! - I said to my daughter the other day…Here you have an excellent article with his declarations”“We Are in an Absolute War for Who Owns the Customer’”“the next big...
View ArticleImproving Medical Tourism applying Touristology’s principles!!!
The other day, I was reading an interesting article related with Medical Tourism and some start-ups focused on it.Usually, Tourists are looking for a better quality-price balance, to have a pleasant...
View ArticlePlatform Business Model in Tourism.
These days I have been travelling in Web-Engineering land. I have been enjoying how to create Deep Learning models in TensorFlow and PyTorch, learning how to make them available in a native mobile...
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Can you feel the power of Touristology’s principles?
The other day, I was reading an excellent article about ICELANDAIR. This article explains that “Iceland should be a good air market right now. But increased competitive capacity is putting major...
View ArticleBuilding the best minds in Tourism!
In OUR classes, seminars, in-company training or start-up meetings in order to define (or redefine!) the Business Model and the Technology Scheme, we have to use the right methodology. I...
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Digital Nomads: A good example of Deeper Segmentation!
The other day, I shared with my fellow Touristologists this video about Digital Nomads clamming that they were a good example of Deeper Segmentation. Do you agree? Today, I will try to bring more...
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WHY???
- Jordi, Why do I have to learn Deeper Segmentation? Why Simple Segmentation, based on demographics (age, country of origin…) is not enough?This is the question that some of my students, participants...
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When you have a clear goal… begin to climb!!!
I want to give support to the Tourist from the beginning to the end of the trip! That means that I will need to use different software from different companies. But this could be a problem - said the...
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Touristology: A solution to Overtourism!
Overtourism has become an important/interesting word. Some people describe it as a problem…. I prefer to describe as an opportunity to improve the way we try to manage our beloved sector.The other day,...
View ArticleHappy New Year 2019!
Happy New Year 2019!I hope it bring a light to guide OUR beloved sector towards a more prosperous destination. My kids enjoy writing a letter to the Three Wizard Kings AND … so do I! I only ask for...
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You are Touristologists!!!
You are Touristologists! You are able to do things that average people are unable to do. You are able to see opportunities that average people are not aware of.You are able to do things Artificial...
View ArticleThe future of Tourism: Touristology’s point of view!
The other day, I got an interview about “The future of Tourism”. You can read it here. Next week, I will have to talk about the same. What better way to practice this interesting topic that sharing it...
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