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The Metaverse, like the chain of value…. You have to create and BUILD it!
Both concepts, The Metaverse and the Chain of Value are very important in Touristology’s principles.Both concepts, ESPECIALLY when we talk about SPECIALIZED Tourism, have to be created and BUILT....
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Web3.0? THE WEB!!!
Long time ago, we wrote a post talking about Web 3.0 from Touristology’s point of view, of course!Now, that everybody is talking…again…about Web 3.0 We can remember the key ingredients that we...
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They are still here!!!
I began this blog with an homage to all the people with a lack of knowledge about Tourism and responsibility over it.(By the way, the post was written mixing Spanish, Catalan and English… I love...
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Today, yesterday…Tomorrow! Tourism and Internet!
The best years of my professional life have been linked to the best sector ever (Tourism, of course!) and Internet.30 years ago, I taught my first class in Touristology.I soon realize that my students...
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Twelve years ago…
Twelve years ago, I began this OUR blog to talk about Touristology OUR Science.I love to share Touristology’s principles around the world!Remember Touristologists…The world is OUR office!Touristology’s...
View ArticleMaking the most of The Metaverse in Tourism!
Nowadays, there is a tendency in Tourism Destinations highlighting the importance of being “there”.You can enjoy this video from Visit Sweden They have created a storytelling experience only available...
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Touristologists…Learn to code!!!
I began to be a Touristologists builder 30 years ago.I have always loved to combine Touristology and New Technologies (two hands, remember?) I, strongly, believe that being able to code, help US to...
View ArticleConnecting the dots: Photogrammetry, Computer Vision...Touristology!
You can enjoy watching the following videos, Touristologists!!!JUMP is a very good example of an immersive experience!Can you visualize how to combine it with members of their community in the REAL...
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Diversify from Tourism? Open your mind! Learn Touristology!
I’m fed up with “experts_of_anything_but_Tourism” saying all day long…- It is bad for a country to be specialized in Tourism! They have to diversify its economy!Diversify from Tourism? It is much...
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Your lack of knowledge of Tourism is the REAL problem!
Too many times appear people... “experts_in_anything_but_Tourism” talking/writing about all the problems of our beloved sector!Yes, Tourism can be both a boon and a bane BUT why this people only focus...
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Sustainability in Tourism…NOT possible. Metaverse in Tourism…NOT useful. Open...
The other day, some people was saying that sustainability is not possible in Tourism, because to travel is bad for the environment.Other people were talking about that the Metaverse is not useful...
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Disruptive innovation in Cloud computing. Web 3.0 version!
Yes, yes… I know that we believe that there is only one web, as we talked about here…“Web 1.0, 2.0, 3.0… (you name it!) are not an evolution of the web BUT an evolution of our use and understanding of...
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Instead of…
Instead of talking about how to use YOUR data, to create YOUR models, and verify their efficiency with YOUR people (Tourists, Employees/Collaborators, Investors…), you opt for the easy thing… using a...
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All or nothing? Yes or Not? Ferrater I Mora forever!
Nowadays, I am listening to, reading, talking, visualizing new business models, getting my hands dirty with code… about our favorite technologies (Artificial Intelligence, Augmented/Virtual Reality,...
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Stop criticizing… Provide solutions!
The other day, we were talking about how OUR Science can provide a stimulating alternative to what some people call OverTourism that we prefer to call #LackOfTouristology!Do you want to go deeper (you...
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Metaverse, International Routes… Synergies with other sectors!!!
The other day, I was sharing this interesting video that in 0:27”-0:41” represent the powerful idea of sharing 3 C’s (described by John Hagel: Content, Commerce and Community) in a Customized,...
View ArticleMe? Stubborn?
- Jordi, why are you so stubborn with hybrid experiences?You are the stubborn one, anchored in old definitions of Tourism.You are stubborn saying that all the Tourist are the same. That all the...
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International Routes? I just want to sell my Enterprise/Tourism Destination!!!
Lately, I have seen some interesting ads related to international routes.As you know, to be able to visualize and successfully implement international routes is one of the positive consequences of...
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We need Touristologists!!!
When I began teaching Tourism (31 years ago!). Nobody wanted to be a teacher of our beloved Science! It was considered a low level grade for some “visionaries”.Nowadays, it is even worse… Teachers in...
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Choose Blockchain! Avoid BlockPAIN!!!
I love Blockchain as a tool to help you to monetize the community that you build and serve!You don’t have a product to sell. You have a community to serve. This is your power; this is your competitive...
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